![]() ![]() Once YouTube was acquired by Google, they were running Google Ads, which became the partner program where they did this revenue-sharing model with their content creators. ![]() YouTube basically instituted the Google Ads model onto video. How has the inclusion of advertisements and sponsored posts legitimized being a “content creator” as a career and as part of the economy? There was so much misogyny when they were doing the most simple things like posting selfies. When Heather Armstrong posted in 2004, saying, “Hey, guys, this is a full-time job for me, and I need to get paid, so I’m gonna put banner ads on the website”-which is something that today would be the least controversial thing you could do-she was met with such vitriol and backlash. But when mommy bloggers did it, there was a mass backlash. Of course, no one cared when they monetized, really. The first blogs were not very personality-driven at all: It was mostly themes like politics, tech, things like that. How did misogyny impact the way people perceived the early blogging era, including who was judged for monetizing their blogs? Lorenz talked to me about the rise of social media influencers, the “creator economy,” and what Elon Musk seems really not to get about why people liked Twitter.īefore the social media platforms of today, there were bloggers. Vine, the app where people uploaded very short-form videos, launched in 2013 and abruptly ended in 2017-yet many of its influencers didn’t disappear. But it’s not the first time an app has imploded. It’s a world we look at “through the lens of these corporate narratives and specific platforms, “ Lorenz said, “but we don’t really zoom out and kind of take stock of this whole industry that’s arisen.”Īs a journalist, I find whatever is happening to Twitter hard to watch-in part due to the genuine relationships I’ve created with colleagues there. Being extremely online is a culture unto itself. Lorenz wrote Extremely Online, she told me, because so many books on social media apps just focus on founders and investors she wanted to write a social history including influencers and everyday users too. In April 2022, for the Post, she revealed the user behind Libs of TikTok, a popular account that attacks LGBTQ+ people and promotes homophobic and transphobic rhetoric-and has a counterpart on X, formerly Twitter, which suspended Lorenz shortly after coming under Elon Musk’s reins. In her debut book, Extremely Online, Washington Post columnist and tech writer Taylor Lorenz traces the rise of the internet influencer, the social media apps behind them, and the users who can’t help but stay glued to the antics of the Jake Pauls of the world.įor over a decade, Lorenz has been reporting on online culture, influencers and technology at outlets including the New York Times, the Atlantic and the Daily Beast. Being an influencer can be profitable, but it’s a rather new career path. ![]() ![]() But at the age of seven, when YouTube launched, I didn’t understand how the internet worked. Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.Īs an elder member of Gen Z, I grew up on the internet, my platform of choice being YouTube: Videos about Avatar: The Last Airbender as a kid, then questionable conspiracy content by the platform’s early viral creator Shane Dawson and quirky BuzzFeed shorts in high school. ![]()
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